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We Blog: Publishing Online with Weblogs

ISBN: 978-0-7645-4962-5
336 pages
August 2002
We Blog: Publishing Online with Weblogs (0764549626) cover image


Your Complete Guide to Creating and Maintaining Weblogs
Weblogs offer an exciting new way to voice your opinions, share ideas with others, and help your business grow. Written by a team of weblog pioneers-the people who helped create Blogger and the MetaFilter community blog-this book shows you how to build, evolve and automate weblogs for personal and business use.
We Blog begins with a complete overview of blog history, the different kinds of weblogs that exist today, and more. It further explains how to create, expand, and promote your own blog, from getting the most out of a variety of blogging tools and services to building a blog for business and expanding your audience through syndication.
Packed with insider advice, practical exercises, and illuminating interviews, We Blog is your indispensable guide to the world of weblogs.
Build Your Own Blog Today and Get Connected
* Create your first blog in just a few minutes
* Find out about team blogs and business blogs
* Learn how to use six popular blogging tools
* Make blogging even easier with an automated weblog system
* Add a comment system to connect with your audience
* Build your audience by promoting or syndicating your blog
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Table of Contents

Preface vii

Acknowledgments ix

Part I: What Is a Blog? 1

Chapter 1: Introduction to Blogs 3

Chapter 2: Blogs in Action 27

Chapter 3: Navigating the Blog Universe 47

Part II: Blog Elements 75

Chapter 4: The Building Blocks of Blogging 77

Chapter 5: Working with Blog Tools and Services 105

Chapter 6: Understanding Blog Technology 143

Part III: Advanced Blogging 173

Chapter 7: Connecting with Your Audience 175

Chapter 8: Using Blogs in Business 211 

Chapter 9: Blog Publicity and Syndication 243

Appendix A: HTML Reference 271

Appendix B: Blog Tools Reference 279

Appendix C: Glossary 289

Index 295
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Author Information

Paul Bausch is the co-creator of Blogger, the popular weblog software. A veteran Web developer, Paul is skilled in a variety of programming languages and is the creator of several useful blogging tools.

Matthew Haughey started the community weblog MetaFilter.com, which now has over 13,000 members, and helped develop the Blogger.com site and service.

Meg Hourihan is the cofounder of Pyra, the company behind Blogger. A frequent speaker on the subject of weblogs, she runs her own award-winning blog (megnut.com) and was profiled by the New Yorker in an article on weblogs.
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"...a quintessential guide to this worldwide phenomenon..." (Gurteen Knowledge Management, 24 September 2002)

"...an excellent introduction to web logs..." (Knowledge Management, September 2002)

"...this book will help you get started..." (PC Utilities, December 2002) 

"...contains everything you need to know to get started...a wealth of useful background information and insights?an excellent introduction to weblogs..." (Knowledge Management, November 2002)

??a wealth of information for the person who is interested in weblogs?easy to read and contains useful information?a handy companion..." (M2 Telecomworldwire, 20 November 2002)

"...If you want to get into blogging then this book is useful?a practical how-to instruction book..." (Managing Information, May 2003)

"...overall this is a good read..." (Computer Bulletin, July 2003)

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