Search Engine Optimization For Dummies
Unfortunately, in the field of Web sites, that’s an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you’re an e-tailer who wants customers, a business that wants clients, or an organization that wants to get your message out, Search Engine Optimization For Dummies explains the rules of the game with information on:
- Spiders—not the yucky kind, but the software that grabs Web pages, and then,,reads and indexes the information
- Search indexes or engines, search directories, non-spidered indexes, and pay-per-click systems
- The eight search systems you really need to impress and how to get your pages into them
- Keywords and how to choose them strategically and use them often
- Submitting to the directories, including the biggies (Yahoo! Directory and the Open Director Project) and second-tier directories
- Using shopping directories for e-commerce sites, complete with a list of nine popular ones and CPCs (cost per click) for various types of merchandise on various sites
Written by Peter Kent, e-commerce consultant, popular speaker, and critically-acclaimed author, Search Engine Optimization For Dummies helps you build a search engine- friendly site (or fix an existing site) and build traffic, showing you how to:
- Use effective Web site structure and text, including filenames, directory structure, title tags, descriptive meta tags, keyword meta tags, and an HTML navigation system,
- Avoid things search engines avoid, such as frames, invisible navigation systems, including those created with Java applets, Java Scripts and Macromedia Flash, cluttered sites overloaded with HTML unrelated to content, and more
- Bulk up your site with content—original or recycled
- Use specialized search systems to attract valuable, highly targeted traffic
- Use link popularity to boost your position and your PageRank
Complete with a tear-out cheat sheet and information about Web sites you may want to hit for even more information, Search Engine Optimization For Dummies will help you make the Web site hit list.
Part I: Search Engine Basics.
Chapter 1: Surveying the Search Engine Landscape.
Chapter 2: Your One-Hour Search-Engine-Friendly Web Site Makeover.
Chapter 3: Making Your Site Useful and Telling People about It.
Chapter 4: Picking Powerful Keywords.
Part II: Building Search-Engine-Friendly Sites.
Chapter 5: Creating Pages That Search Engines Love.
Chapter 6: Avoiding Things That Search Engines Hate.
Chapter 7: Dirty Deeds — Facing the Consequences.
Chapter 8: Bulking Up Your Site — Complete with Content.
Part III: Adding Your Site to the Indexes and Directories.
Chapter 9: Getting Your Pages into the Search Engines.
Chapter 10: Submitting to the Directories.
Chapter 11: Buried Treasure — More Great Places to Submit Your Site.
Part IV: After You’ve Submitted.
Chapter 12: Using Link Popularity to Boost Your Position.
Chapter 13: Finding Sites to Link to Yours.
Chapter 14: Using the Shopping Directories and Retailers.
Chapter 15: Pay Per Click — Overture, Google AdWords, and More.
Part V: The Part of Tens.
Chapter 16: Ten-Plus Ways to Keep Up-to-Date and Track Down the Details.
Chapter 17: Ten Myths and Mistakes.
Chapter 18: Ten-Plus Useful Tools for Search Engine Optimization.
Part VI: Appendix.
Appendix: Staying Out of Copyright Jail.
“..money well spent if you’re serious about boosting your web potential…” (4 stars…)” (Internet Works, October 2004)