Introduction.

I. Do Your Homework First.

1. Starting from Scratch.

2. What Kind of Business Makes Sense for You?

II. Planning for Success.

3. Your Business Plan.

4. Financing Techniques.

III. Taking the Plunge.

5. Getting Up and Running.

6. Setting Up Shop.

7. Internal Management.

IV. A Marketing Mindset.

8. Pricing Strategies for Profitability.

9. Getting Business.

V. Beyond Start-Up: Managing for Growth.

10. Customer Service.

11. Pursuing Big Business.

12. Adding Staff.

13. Advisers and Partners.

VI. Other Types of Businesses.

14. Home-Based Business Basics.

15. Setting Up a Web-Based Business.

16. Investing in a Business Opportunity.

17. Buying an Existing Business.

VII. There’s More to Life Than Work.

18. Balancing Your Life.

A. Glossary.

B. List of Businesses to Start.

C. Important Documents.

D. Recommended Reading.

E. Resources.

F. Business Contacts.

Index.