Pillsbury is a 130-year-old brand that families have trusted to make mealtimes special times. The Pillsbury Doughboy is an American icon adults trust and children adore. With bold, bright designs and an encouraging attitude, Pillsbury promises to create magical moments of parent-child connection with easy, practical advice, and ideas and photos that are convenient, fun, whimsical, and a little edgy. The Pillsbury brand holds the leadership position in the $1.5 billion refrigerated dough category. Other dough-based products include Pillsbury frozen breakfast pastries, Pillsbury frozen waffles and Totino's frozen pizza and snacks.