Part I: Peering Toward the Technical Side of eBay.

Chapter 1: Building Big Profits with Little Tools.

Chapter 2: Evaluating Your Technical Needs.

Chapter 3: Assembling Your Technical Toolbox.

Part II: Low-Tech Steps to High-Value Returns.

Chapter 4: Starting Simple and Cheap: Adding Auction Pizzazz with HTML.

Chapter 5: Using Templates to Create Listings Quickly.

Chapter 6: Driving Sales and Satisfaction with Your About Me Page and Web Site.

Chapter 7: Uncovering Your E-Mail Program’s Timesaving Powers.

Chapter 8: Building Some Basic Timesaving eBay Tools.

Part III: Stepping into Some Programming.

Chapter 9: Elementary Geeking for Advanced Profits.

Chapter 10: Caffeinating Your Auctions with JavaScript.

Chapter 11: Formatting with Cascading Style Sheets.

Chapter 12: E-Mail Automation Makes Message Handling a Breeze.

Part IV: Going API with eBay and More.

Chapter 13: A Brief Introduction to API Programming.

Chapter 14: Diving into the eBay Developers Program.

Chapter 15: Exploring the eBay API.

Chapter 16: Building Custom eBay Applications with Microsoft Office and the eBay API.

Chapter 17: Visiting Other API Planets: PayPal, FedEx, UPS, and the U.S. Postal Service.

Part V: The Part of Tens.

Chapter 18: Ten Great Resources for New eBay Programmers.

Chapter 19: Ten Easy Enhancements for Every Auction.

Chapter 20: Ten Business-Building Additions for the About Me Page and Your Web Site.

Chapter 21: Ten Tricks for Troubleshooting Your Work.

Appendix: About the CD.

Index.