Part I: Strategies and Tools for Your Online Business.

Chapter 1: Opening Your Own Online Business in Ten Easy Steps.

Chapter 2: Choosing and Equipping Your New E-Business.

Chapter 3: Selecting the Right Web Host and Design Tools.

Chapter 4: Exploring New Ways to Build Business.

Part II: Establishing Your Online Presence.

Chapter 5: Giving Your Business Site Structure and Style.

Chapter 6: Attracting and Keeping Customers.

Chapter 7: Building in Security Up Front.

Chapter 8: Monitoring and Improving Your Business.

Part III: Successful Online Business Models.

Chapter 9: Setting Up Amazon.com, Yahoo!, and Other Storefronts.

Chapter 10: Running a Business on eBay.

Part IV: Running and Promoting Your Online Business.

Chapter 11: Easing the Shopping Experience.

Chapter 12: Accepting Payments.

Chapter 13: Service with a Virtual Smile.

Chapter 14: Search Engine Placement.

Chapter 15: Advertising and Publicity.

Part V: The Necessary Evils: Law and Accounting.

Chapter 16: Making It All Legal.

Chapter 17: Online Business Accounting Tools.

Part VI: The Part of Tens.

Chapter 18: Ten Must-Have Features for Your Web Site.

Chapter 19: Ten Hot New Ways to Be an Ontrepreneur.

Index.