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Software That Sells: A Practical Guide to Developing and Marketing Your Software Project

ISBN: 978-0-7645-9783-1
379 pages
June 2005
Software That Sells: A Practical Guide to Developing and Marketing Your Software Project (0764597833) cover image
* Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development process problems head-on, and it tackles the critical steps that must be taken to ensure success
* Dives into topics such as identifying opportunities, planning for success, building an appropriate business model, assembling a team, developing software, managing teams, and successfully marketing and selling the product
* The book fills a void in the current market, and is an ideal read for all IT professionals
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Chapter 1. How Winners Spot Winners.

Chapter 2. What Successful People Ask.

Chapter 3. Plan for Success.

Chapter 4. I Want to Work Here!

Chapter 5. Raising Cash and Kind.

Chapter 6. Development.

Chapter 7. How Not to Reinvent the Wheel.

Chapter 8. Programming without Tears.

Chapter 9. Squashing Bugs at the Source.

Chapter 10. Scoring with Words.

Chapter 11. Before You Say “Go!”—The Release Process.

Chapter 12. Setting Up a Company.

Chapter 13. Pitching the Price.

Chapter 14. Promoting Your Product.

Chapter 15. Going For Higher Volumes.

Chapter 16. Successful Selling.

Chapter 17. How to Keep Customers.

Chapter 18. Plugging the Hole in the Boat.

Chapter 19. Handling Growth.

Chapter 20. Preparing for Further Success.

Appendix A: Search Engine Optimization (or Winner Takes All).


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Ed Hasted has worn most of the T-shirts in computing. He was introduced to his first computer in the days before PCs were delivered by the postman. Having completed a course in Engineering Mathematics at Bristol University in England, he went on to become the youngest PC dealer in the U.K. The firm soon grew to supply hardware to almost all of the country’s government departments.
At the start of the 1990s, Ed set up a communications software house to write e-mail and groupware, pioneering the use of the Internet. The software was implemented by companies of every size. It was one of the first products to be sold electronically online. Ed saw products through from inception to release, brought in 80 percent of the sales, and pioneered the use of teleworkers. On a roll in the late 1990s, he sold out to a U.S. corporation.
Since then, he’s worked for Wang, helped run some of the largest networks in Europe, organized the system builds for London’s Metropolitan Police Department, and instigated best practices in Internet Operations.
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