 Reinventing Fundraising: Realizing the Potential of Women's Philanthropy
ISBN: 978-0-7879-0050-2
Hardcover
304 pages
February 1995, Jossey-Bass
US $40.00
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WOMEN: AN EMERGING FORCE IN PHILANTHROPY.
1. Women as Important Prospects.
2. The History of Women's Philanthropy.
3. Voices of Women Philanthropists.
CULTIVATING WOMEN DONORS.
4. How and Why Women Give.
5. Overcoming Barriers to Women's Giving.
6. Developing a Gender-Sensitive Fundraising Program.
7. Communicating with Women.
WOMEN AND MAJOR GIFTS.
8. Developing a Comprehensive Plan for Involving Women as Leaders and Donors.
9. Training Women Volunteers to Seek Major Gifts.
10. Reinventing the Capital Campaign.
11. Raising Funds from Women: Case Studies.
12. Working with Women of Wealth.
13. Conclusion: Realizing the Potential of Women's Philanthropy.
1. Women as Important Prospects.
2. The History of Women's Philanthropy.
3. Voices of Women Philanthropists.
CULTIVATING WOMEN DONORS.
4. How and Why Women Give.
5. Overcoming Barriers to Women's Giving.
6. Developing a Gender-Sensitive Fundraising Program.
7. Communicating with Women.
WOMEN AND MAJOR GIFTS.
8. Developing a Comprehensive Plan for Involving Women as Leaders and Donors.
9. Training Women Volunteers to Seek Major Gifts.
10. Reinventing the Capital Campaign.
11. Raising Funds from Women: Case Studies.
12. Working with Women of Wealth.
13. Conclusion: Realizing the Potential of Women's Philanthropy.
