 Thinking About Answers: The Application of Cognitive Processes to Survey Methodology
ISBN: 978-0-7879-0120-2
Hardcover
304 pages
October 1995, Jossey-Bass
US $60.00
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1. Introduction.
2. Methods for Determining Cognitive Processes and Questionnaire Problems.
3. Answering a Survey Question: Cognitive and Communicative Processes.
4. Psychological Sources of Context Effects in Survey Measurement.
5. The Direction of Context Effects: What Determines Assimilation or Contrast in Attitude Measurement.
6. Order Effects Within a Question: Presenting Categorical Response Alternatives.
7. Autobiographical Memory.
8. Event Dating.
9. Counting and Estimation.
10. Proxy Reporting.
11. Implications for Questionnaire Design and the Conceptualization of the Survey Interview.
2. Methods for Determining Cognitive Processes and Questionnaire Problems.
3. Answering a Survey Question: Cognitive and Communicative Processes.
4. Psychological Sources of Context Effects in Survey Measurement.
5. The Direction of Context Effects: What Determines Assimilation or Contrast in Attitude Measurement.
6. Order Effects Within a Question: Presenting Categorical Response Alternatives.
7. Autobiographical Memory.
8. Event Dating.
9. Counting and Estimation.
10. Proxy Reporting.
11. Implications for Questionnaire Design and the Conceptualization of the Survey Interview.
