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The Art of Framing: Managing the Language of Leadership
ISBN: 978-0-7879-0181-3
Paperback
240 pages
January 1996, Jossey-Bass
US $39.95 Add to Cart

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  • Description
  • Table of Contents
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Framing: Seizing Leadership Moments in Everyday Conversations.

From the Inside Out: How Your Own View of Reality Shapes Communication Goals.

Vision-Based Framing: Enabling People to See the World You See.

Context Sensitivity: Recognizing Opportunities and Constraints.

Tools for Framing: Metaphor, Jargon, Contrast, Spin, and Stories.

Avoiding Mixed Messages.

Preparing Yourself to Frame Spontaneously.

Establishing Credibility: What You Frame, How You Frame, and How Others Frame You.

Epilogue: Framing in Action.

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