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KNOWLEDGE FOR GENERATIONS

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Cover image for product 0787902756
The Market Value Process: Bridging Customer & Shareholder Value
ISBN: 978-0-7879-0275-9
Hardcover
244 pages
August 1996, Jossey-Bass
US $50.00 Add to Cart

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This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 1-2 days delivery time for paperbacks, and 3-5 days for hardcovers. The book is not returnable.
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  • Table of Contents
Discover a unique, cross-functional approach to developing strategy

Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and shareholder value in a marketplace where price-cutting is king. It details a twelve-step framework for determining how well customer needs are being met, building strategies for meeting those needs, and ensuring those strategies create enough customer and shareholder value to work successfully. With new thoughts on topics such as teamwork and core competencies, this book defines a general management and financial approach to strategy building every executive should consider.