As the global economy continues to expand, the need for cross-cultural understanding is a key component to business success. In the U.S. and Japan alone, more than two million business people are directly involved in cross-cultural business situations.

Atsushi Funakawa, a native of Japan who has studied and worked extensively in both the U.S. and Japan, outlines his innovative model for managing people across cultures. This comprehensive guide shows how the two cultures have very different ways of communicating that often lead to conflicts in which each blames the other for problems. Funakawa's framework ?Intercultural Business Management? has proven to be effective for transcAnding differences and breaking down communication barriers to form a constructive dialogue across cultures. By applying this revolutionary model, companies can remake themselves into truly geocentric organizations.