 Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors
ISBN: 978-0-7879-0326-8
Hardcover
304 pages
November 1996, Jossey-Bass
US $49.00
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DOUGLAS B. HERRON is president of Campaign Associates, Inc., a fundraising and marketing firm for nonprofit organizations. He has wide executive fundraising experience with the YMCA or the USA and hundreds of local YMCAs. Herron is author of Marketing Management for Social Service and has taught courses at Stanford University and the University of San Francisco Graduate School of Nonprofit Management.
