 Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors
ISBN: 978-0-7879-0326-8
Hardcover
304 pages
November 1996, Jossey-Bass
US $49.00
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MARKETING AND NONPROFIT ORGANIZATIONS.
The Role and Benefits of Marketing in Nonprofit Organizations.
What Are You Selling? What Are They Buying?
CONDUCTING COST EFFECTIVE MARKET RESEARCH.
Who is Your Customer?: The Values and Techniques of Market Research.
Target Marketing to Reach Your Best Customers.
How Many Customers Do You Have?: Improving Your Market Share and Analyzing Your Competition.
Strengthening Your Marketing Practices with Internal Audits.
SUCCESSFUL MARKETING STRATEGIES.
Promotion, Publicity and PR: Effective Ways to Get More Customers, Members, and Donors.
Making Advertising Work for Your Nonprofit.
Media Selection: Choosing the Right Mix.
Packaging Programs and Services for Your Market.
Strategies for Recruiting the Volunteers You Want Most.
Your Marketing Strategy: Fifteen Steps for Putting It All Together.
The Role and Benefits of Marketing in Nonprofit Organizations.
What Are You Selling? What Are They Buying?
CONDUCTING COST EFFECTIVE MARKET RESEARCH.
Who is Your Customer?: The Values and Techniques of Market Research.
Target Marketing to Reach Your Best Customers.
How Many Customers Do You Have?: Improving Your Market Share and Analyzing Your Competition.
Strengthening Your Marketing Practices with Internal Audits.
SUCCESSFUL MARKETING STRATEGIES.
Promotion, Publicity and PR: Effective Ways to Get More Customers, Members, and Donors.
Making Advertising Work for Your Nonprofit.
Media Selection: Choosing the Right Mix.
Packaging Programs and Services for Your Market.
Strategies for Recruiting the Volunteers You Want Most.
Your Marketing Strategy: Fifteen Steps for Putting It All Together.
