"This book does a great job of demystifying the instructional design process. When performance improvement is vitally needed?the concerned practitioner would do well to heed Smalley and Brethower's thoughtful advice." (Robert O. Brinkerhoff, professor of educational leadership, Western Michigan University)

"This is the perfect book for these times. In an emerging global economy where the ?bottom-line' is critical, this book provides an approach for getting more performance with less training dollars. And at a time when many traditional training organizations are rightfully considering becoming ?performance departments,' this book provides a key component for successfully making that transition." (Geary Rummler, partner, The Rummler-Brache Group)

"Instructional designers, training managers and performance improvement specialists will benefit from this book. It could also be used as a text book in instructional design. Any training department that is moving from training to performance should have this book." (Roger Addison, vice president and manager, Wells Fargo Bank)

"The book is meant to guide and lead to application?. The text is easy to read, has a clear structure, is filled with examples, and has a coherent framework that makes it easy to understand both the overall thrust of the book and the specific objectives of any given chapter." (Harold Stolovitch, president, Harold D. Stolovitch & Associates, Ltd.)