 The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, Build Membership, Change Public Policy, Handle Crises, and More!
ISBN: 978-0-7879-4373-8
Paperback
208 pages
January 1999, Jossey-Bass
US $36.00
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The Basics of Strategic Communication.
Understanding the Importance of Messengers and Timing.
Navigating the News Media.
Designing a Communications Plan.
Targeting Audiences, Conducting Research, and Developing Messages.
Producing Effective Graphics and Printed Materials.
Making the Most of Your Resources.
Earning Good Media Coverage.
Selecting and Training Spokespeople.
Capitalizing on the Power of Partnerships.
Make Paid Advertising and Public Service Announcements Work.
Responding to a Crisis and Managing Backlash.
Evaluating Your Results.
Resources.
A. Communications Consortium Media Center.
B. Style Manuals, Directories, and Additional Readings.
C. Checklist and Forms.
Understanding the Importance of Messengers and Timing.
Navigating the News Media.
Designing a Communications Plan.
Targeting Audiences, Conducting Research, and Developing Messages.
Producing Effective Graphics and Printed Materials.
Making the Most of Your Resources.
Earning Good Media Coverage.
Selecting and Training Spokespeople.
Capitalizing on the Power of Partnerships.
Make Paid Advertising and Public Service Announcements Work.
Responding to a Crisis and Managing Backlash.
Evaluating Your Results.
Resources.
A. Communications Consortium Media Center.
B. Style Manuals, Directories, and Additional Readings.
C. Checklist and Forms.
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Buy The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, Build Membership, Change Public Policy, Handle Crises, and More!
(List Price: US $36.00)
with Publishing the Nonprofit Annual Report: Tips, Traps, and Tricks of the Trade (List Price = US $28.00) Cannot be combined with any other offers. Learn more. |
