 The Fundraising Planner: A Working Model for Raising the Dollars You Need
ISBN: 978-0-7879-4435-3
Paperback
208 pages
May 1999, Jossey-Bass
US $36.00
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THE FUNDRAISING PLANNING MODEL.
Why You Need a Fundraising Plan.
How the Model Works.
UNDERSTANDING THE BIG PICTURE.
Determining the Funding Need.
Breaking the Funding Need into Manageable Parts.
DECIDING PLAN INPUTS.
Step I: Building the Case.
Creating a Core Communications Piece.
Selecting Case Support Materials.
Step II: Identifying Key Donors.
Recognizing Potential Donors.
Tracking and Evaluating Prospective Donors.
Involving Your Board.
Step III: Selecting Effective Fundraising Activities.
Planning Your Cultivation and Solicitation Activities.
Finding Institutional Donors.
PUTTING THE PLAN TOGETHER.
What Your Fundraising Plan Looks Like.
MONITORING THE PLAN.
Evaluating Your Progress and Following Up.
Why You Need a Fundraising Plan.
How the Model Works.
UNDERSTANDING THE BIG PICTURE.
Determining the Funding Need.
Breaking the Funding Need into Manageable Parts.
DECIDING PLAN INPUTS.
Step I: Building the Case.
Creating a Core Communications Piece.
Selecting Case Support Materials.
Step II: Identifying Key Donors.
Recognizing Potential Donors.
Tracking and Evaluating Prospective Donors.
Involving Your Board.
Step III: Selecting Effective Fundraising Activities.
Planning Your Cultivation and Solicitation Activities.
Finding Institutional Donors.
PUTTING THE PLAN TOGETHER.
What Your Fundraising Plan Looks Like.
MONITORING THE PLAN.
Evaluating Your Progress and Following Up.
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