INTRODUCTION TO SELF-ASSESSMENT.

Self-Assessment: The First Action Requirement of Leadership.

How to Use This Workbook.

Definition of Terms.

THE FIVE QUESTIONS.

Question 1: What Is Our Mission?

Worksheet 1: What is the Current Mission?

Worksheet 2: What are Our Challenges?

Worksheet 3: What are Our Opportunities?

Worksheet 4: Does the Mission Need to be Revisited?

Question 2: Who Is Our Customer?

Worksheet 5: Who are Our Primary and Supporting Customers?

Worksheet 6: How will Our Customers Change?

Question 3: What Does the Customer Value?

Worksheet 7: What do We Believe Our Primary and Supporting Customers Value?

Worksheet 8: What Knowledge do We Need to Gain from Our Customers?

Worksheet 9: How will I Participate in Gaining This Knowledge?

Question 4: What Are Our Results?

Worksheet 10: How do We Define Results?

Worksheet 11: Are We Successful?

Worksheet 12: How Should We Define Results?

Worksheet 13: What must We Strengthen or Abandon?

Question 5: What Is Our Plan?

Worksheet 14: Should the Mission be Changed?

Worksheet 15: What are Our Goals?

Afterword: Effective Implementation of Your Plan.