Winning in the Women's Health Care Marketplace: A Comprehensive Plan for Health Care Strategists
December 1999, ©2000, Jossey-Bass
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Part I: The Health Care Gatekeepers: Women Hold the Keys.
Chapter 1: Understanding the Women's Health Marketplace (John Kaszuba).
Chapter 2: The Women's Health Movement (Genie James).
Chapter 3: Consumer Pressure Meets Public Policy (Genie James).
Chapter 4: Following Women's Dollars (Genie James).
Chapter 5: Adapting Product Lines and Information Technology for the Consumer (Genie James).
Part II: Women's Health Care: Mission, Managed Care, and Market Share.
Chapter 6. Success Factors for Providers of Women's Health Services (Kathleen C. Hanold).
Chapter 7: Private Sectors and the Women's Health Market (Rita Menitoff).
Chapter 8: Integrated Systems of Care for Women's Health (Jaynelle F. Stichler).
Chapter 9: The Social Reconnaissance Approach for Understanding Women's Health (Michael Felix, James Burdine).
Chapter 10: The Underserved Woman as a Business Consideration (Genie James, Stacy Graham, Laura Reed).
Chapter 11: Getting the Most From Each Marketing Dollar (Genie James).
Part III: The Hands Touching the Patients: Models for Care.
Chapter 12: Physician Integration: When to Partner (Jeffrey B. Persson).
Chapter 13: Practicing Care: The Nurse Practitioner Model (Cathy Hoot).
Chapter 14: Employer Strategies: Women in the Workforce (Genie James, Holly E. Owens).
Chapter 15: Creating Healing Environments for Women (Jaynelle F. Stichler).
Chapter 16: Women's Health as a Strategic Initiative (Ann Boeke).
Chapter 17: Medicare Risk: Evolution and Implications for Women (Kim Weiss).
Chapter 18: Relationship-Centered Care: Hope on the Horizon (Genie James).
Chapter 19: Conclusion (Genie James).
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