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Winning in the Women's Health Care Marketplace: A Comprehensive Plan for Health Care Strategists

ISBN: 978-0-7879-4444-5
312 pages
December 1999, ©2000, Jossey-Bass
Winning in the Women
Overwhelmingly, women are responsible for deciding how America's health care dollars are spent. If health care providers are to succeed in the coming years, they must meet the challenge of satisfying the needs of this powerful market. Written by an exceptional panel of experts in women's health, Winning in the Women's Health Care Marketplace synthesizes the nation's best strategies and practices for creating a health program that will capture the attention and loyalty of the emerging women's market.
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Preface.

Acknowledgments.

The Author.

The Contributors.

Part I: The Health Care Gatekeepers: Women Hold the Keys.

Chapter 1: Understanding the Women's Health Marketplace (John Kaszuba).

Chapter 2: The Women's Health Movement (Genie James).

Chapter 3: Consumer Pressure Meets Public Policy (Genie James).

Chapter 4: Following Women's Dollars (Genie James).

Chapter 5: Adapting Product Lines and Information Technology for the Consumer (Genie James).

Part II: Women's Health Care: Mission, Managed Care, and Market Share.

Chapter 6. Success Factors for Providers of Women's Health Services (Kathleen C. Hanold).

Chapter 7: Private Sectors and the Women's Health Market (Rita Menitoff).

Chapter 8: Integrated Systems of Care for Women's Health (Jaynelle F. Stichler).

Chapter 9: The Social Reconnaissance Approach for Understanding Women's Health (Michael Felix, James Burdine).

Chapter 10: The Underserved Woman as a Business Consideration (Genie James, Stacy Graham, Laura Reed).

Chapter 11: Getting the Most From Each Marketing Dollar (Genie James).

Part III: The Hands Touching the Patients: Models for Care.

Chapter 12: Physician Integration: When to Partner (Jeffrey B. Persson).

Chapter 13: Practicing Care: The Nurse Practitioner Model (Cathy Hoot).

Chapter 14: Employer Strategies: Women in the Workforce (Genie James, Holly E. Owens).

Chapter 15: Creating Healing Environments for Women (Jaynelle F. Stichler).

Chapter 16: Women's Health as a Strategic Initiative (Ann Boeke).

Chapter 17: Medicare Risk: Evolution and Implications for Women (Kim Weiss).

Chapter 18: Relationship-Centered Care: Hope on the Horizon (Genie James).

Chapter 19: Conclusion (Genie James).

Index.
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GENIE JAMES is a strategic business development consultant in Nashville, Tennessee. James was formerly Executive Vice President of Managed Care and Marketing for PrinipalCare, Inc. and a Director of the Integration Services Group for Quorum Health Resources, LLC. She is the author of Making Managed Care Work.
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"this book contains valuable business information to healthcare business executives, hospital top administrators, and other healthcare organizations interested in marketing services to women consumers. Physicians who are medical directors of women's health centers will find this a handbook of strategic indicators and modules of care which will serve as a compass for planning services to women." ----Doody Publishing, Inc.

"With this book Genie James-the most knowledgeable woman in the country on women's health-has hit another home run!" --Pamela Maraldo, Director of Managed Care Programs and joint appointment with the School of Nursing and Business, Columbia University, New York

"The next 'big thing' in health care will be the individual health care consumer. This book is written for those that want to understand and tap into the tremAndous power of the female consumer. Genie James gets this revolution just right, offering a useful guide for anyone entering this marketplace." --Edward O'Neil, Center for the Health Professions, University of California, San Francisco

"Winning in the Women's Health Care Marketplace offers readers an exceptional return on their investment. Health care leaders, decision makers, and strategists will recognize the value of integrating women's health services into existing health systems." --Elizabeth Reich, president, National Association for Women's Health
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