"Ed Schein has crystallized a lifetime of etching, research, and reflection on the dynamics of corporate culture and change. Rarely does an academician speak as clearly and pragmatically to business leaders as does Schein."(Don Davis, retired CEO, The Stanley Works, and senior MIT lecturer on leadership and ethics)

"Anyone with even the slightest interest in the too-often used and abused notion of corporate culture will want this book."(John Van Maanen, Erwin Schell Professor of Organization Studies, MIT)

"Schein provides an enormously helpful set of ideas and applications that will make the manager's tasks of working with and trying to change the cultures in their organizations much more feasible and a lot less painful."(Peter J. Frost, Edgar F. Kaiser Professor of Organizational Behavior, University of British Columbia)