 Understanding and Improving the Language of Fundraising: New Directions for Philanthropic Fundraising, No. 22
ISBN: 978-0-7879-4863-4
Paperback
122 pages
July 1999, Jossey-Bass
US $29.00
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1. Green Giving: Engagement, Values, Activism, and Community Life (Charles Bazerman).
2. Content Analysis of Fundraising Letters (Donald N. Ritzenhein).
3. Conceptual Metaphor and the Discourse of Philanthropy (Peter McCagg).
4.How Writers in Nonprofit Organizations Develop Grant Proposals (Molly Flaherty Haas).
5. Language Use in Grant Proposals by Nonprofits: Spanish and English (Ulla Connor, Lilya Wagner).
6. Into Print, Into Webs: The Consideration of Visual Rhetoric for Print and On-Line Philanthropic Documents (Patricia Sullivan).
7. Generic Patterns in Fundraising Discourse (Vijay K. Bhatia).
