"Mal Warwick has done it again! Read this book and follow the five strategies--and you will be certain of success. Whatever stage you are in your career, this book will chart a precise road map for greater production and towering results. The field's most prolific writer makes it marvelously understandable in a book that's easy and fun to read." (Jerold Panas, consultant and author of Mega-Gifts and Born to Raise)

"Mal gets right into the subject with pointed clarity--a Warwick trademark I value highly. He addresses his topics point by point, explains each, demonstrates how they work with realistic examples, and moves on quickly. You want to keep reading to his next point to see where it leads. You don't have to agree but you will have to think about how each point might be used in your own organization.... Mal moves up the bar again with new performance evaluation and measurement tools by demonstrating how his five strategies spell fundraising success." (James M. Greenfield, author of Fund-Raising: Evaluating and Managing the Fund Development Process)

"Warwick's newest book mixes effective techniques he has tested over decades and his clear analysis of human motivations. Veteran fundraisers will get Warwick's invaluable worksheets to evaluate their work. New professionals will get a candid portrayal of the pitfalls to avoid. Everyone will get a great overview of fundraising to make the best choices about raising money for permanent, powerful organizations." (Joan M. Flanagan, consultant and author of Successful Fundraising)

"Warwick's extensive experience in nonprofit consulting is evident in this practical guidebook on fundraising. Particularly helpful are the case examples which illustrate his five fundraising strategies and the pitfalls inherent in adopting strategies that are inconsistent with the organization's mission and long-term goals. The book is an easy read for those interested in nonprofit development, whether or not they are experienced fundraising professionals." (Paulette V. Maehara, CFRE, president and CEO, National Society of Fund Raising Executives)