WILEY

KNOWLEDGE FOR GENERATIONS

WILEY - KNOWLEDGE FOR GENERATIONS

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The Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your Goals
ISBN: 978-0-7879-4994-5
Hardcover
320 pages
October 1999, Jossey-Bass
US $40.00 Add to Cart

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Part One: The Five Fundraising Strategies.

1. Growth.

2. Involvement.

3. Visibility.

4. Efficiency.

5. Stability.

6. How the Five Strategies Work in the Real World.

Part Two: Choosing the Right Fundraising Strategy for Your Organization.

7. Getting a Fix on Your Organization's Vision.

8. Translating Vision into Goals.

9. Matching Goals to Fundraising Strategy.

10. Setting Achievable Objectives.

11. Exploring the Future with Scenario Planning.

Part Three: Making Your Fundraising Strategy Work: Tactics and Techniques.

12. How Much Should Fundraising Cost.

13. The Costs and Benefits of Fundraising Tactics.

14. Choosing the Right Fundraising Tools for Your Organization.

15. Evaluating Your Success: The 10 Benchmarks of Successful Fundraising.

16. How Much Are Your Donors Worth.

17. Are You Investing in the Future?

Buy Both and Save 20%!

+ Buy The Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your Goals (List Price: US $40.00)
with Ten Steps to Fundraising Success: Choosing the Right Strategy for Your Organization (List Price = US $35.00)
Total List Price: US $75.00
Discounted Price: US $60.00
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