Global Health Care Markets: A Comprehensive Guide to Regions, Trends, and Opportunities Shaping the International Health Arena
November 2000, ©2000, Jossey-Bass
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Keeping in step with the ever expanding global economy, health care providers and pharmaceutical companies are establishing themselves in foreign health markets at an unprecedented rate. The question is, How can these organizations prepare themselves for the challenges and opportunities they will find in today's worldwide health care marketplace? Written by an international panel of highly acclaimed health care experts, Global Health Care Markets is a comprehensive guide to the current state of health care delivery systems worldwide. This much-needed resource profiles the world's most significant regions and markets, analyzes the important trends in international medicine and technology, and provides helpful projections of the opportunities for providers, vendors, agencies, and governments.