 Conducting a Successful Fundraising Program: A Comprehensive Guide and Resource
ISBN: 978-0-7879-5352-2
Hardcover
992 pages
March 2001, Jossey-Bass
US $80.00
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"The greatest strength of this book is that it demonstrates the underlying structure of a fundraising plan and reveals the necessary interrelationships among the many components of a comprehensive development operation. . . . The book provides a one-stop resource that emphasizes the best practices in nonprofit fundraising." --Cathlene Williams, CAE director of education and research programs, NSFRE
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