![]() Conducting a Successful Fundraising Program: A Comprehensive Guide and Resource
ISBN: 978-0-7879-5352-2
Hardcover
992 pages
March 2001, Jossey-Bass
US $80.00
This price is valid for United States. Change location to view local pricing and availability. |
Visit Wiley's Higher Education Site for:
Instructors may request an evaluation copy for this title.
|
Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organization publications, direct mail samples, model case statements, telemarketing scripts, special events check-lists, and more. This all-in-one resource covers all the traditional elements of fundraising--including annual giving, major gifts and planned giving, corporate and foundation relations, prospect research and management, and fundraising literature and promotions--as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors in the solicitation process. Dove identifies the ten prerequisites that predict success in fundraising and then leads the reader step-by-step through every phase of the fundraising process, and provides specific advice on the elements crucial to any program's success.
This Title is Part of the Following Set
Buy Both and Save 20%!
| + |
Buy Conducting a Successful Fundraising Program: A Comprehensive Guide and Resource
(List Price: US $80.00)
with Conducting a Successful Annual Giving Program (List Price = US $62.00) Cannot be combined with any other offers. Learn more. |

