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Conducting a Successful Fundraising Program: A Comprehensive Guide and Resource

ISBN: 978-0-7879-5352-2
992 pages
March 2001, Jossey-Bass
Conducting a Successful Fundraising Program: A Comprehensive Guide and Resource (0787953520) cover image
The complete resource for fundraisers in any nonprofit organization!

Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organization publications, direct mail samples, model case statements, telemarketing scripts, special events check-lists, and more. This all-in-one resource covers all the traditional elements of fundraising--including annual giving, major gifts and planned giving, corporate and foundation relations, prospect research and management, and fundraising literature and promotions--as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors in the solicitation process. Dove identifies the ten prerequisites that predict success in fundraising and then leads the reader step-by-step through every phase of the fundraising process, and provides specific advice on the elements crucial to any program's success.

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Kent E. Dove is one of the nation's most successful and respected fundraisers. As the author of Conducting a Successful Capital Campaign, he is also seen as a leading teacher and communicator and is a sought after consultant and adviser. He is currently Senior Adviser and Executive Director, Campaign Planning, for the Indiana University Foundation. He has also established an endowment fund to provide learning opportunities in fundraising.
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"The greatest strength of this book is that it demonstrates the underlying structure of a fundraising plan and reveals the necessary interrelationships among the many components of a comprehensive development operation. . . . The book provides a one-stop resource that emphasizes the best practices in nonprofit fundraising." --Cathlene Williams, CAE director of education and research programs, NSFRE
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Conducting a Successful Fundraising Program: A Comprehensive Guide and Resource (US $90.00)

-and- Conducting a Successful Annual Giving Program (US $66.00)

Total List Price: US $156.00
Discounted Price: US $117.00 (Save: US $39.00)

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