"Following the steps in this workbook will enable you to use direct mail effectively in building a broad base of donors. Lister's long and varied experience will help novice and experienced professionals alike." --Kim Klein, publisher, Grassroots Fundraising Journal

"When I started volunteering more than twenty-five years ago, I had very few resources to help me be a successful direct mail fund raiser. If I had Building Your Direct Mail Program then, I know I could have doubled the money we raised. This book will give any nonprofit a clear, easy plan to follow that will make their direct mail campaign a success." --Ann Cameron, banker and volunteer board president, La Clinica de la Raza

"Yes! Volunteers and professionals alike are taken on a step-by-step process that actually moves you by leaps and bounds toward accomplished direct mail practice."l --Skip Henderson, fund raising teacher, University of San Francisco and Indiana University's Fund Raising School