Building Your Direct Mail Program (The Excellence in Fund Raising Workbook Series)ISBN: 978-0-7879-5529-8
Paperback
112 pages
April 2001, Jossey-Bass
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Understanding Direct Mail Fund Raising.
Creating Your Case for Support.
Identifying Your Donors.
Building Your Donor Base.
Assembling the Direct Mail Package.
Planning Your Mailings.
Assessing Your Costs.
Testing and Evaluating Your Direct Mail Efforts.
Thanking Your Donors.
Putting It All Together.
Resources.
Creating Your Case for Support.
Identifying Your Donors.
Building Your Donor Base.
Assembling the Direct Mail Package.
Planning Your Mailings.
Assessing Your Costs.
Testing and Evaluating Your Direct Mail Efforts.
Thanking Your Donors.
Putting It All Together.
Resources.
