Breakthrough Thinking for Nonprofit Organizations: Creative Strategies for Extraordinary Results
October 2002, Jossey-Bass
2003 Terry McAdam Book Award Winner http://www.allianceonline.org/publications/mcadam_past_winners_1.page
Introduction: The Change Environment: Why GoodIsn t Good Enough Anymore.
1. Where Are You Starting Your Breakthrough From?Strategic Decisions-Simple Choices.
2. Second Wave Thinking: Moving Toward RadicallyDifferent Performance.
3. Setting Breakthrough Goals: Moving Beyond StretchGoals.
4. Unlocking Potential: The Strategic Role of Creativityand Innovation.
5. Releasing Creativity: Unleashing the Power of YourIntelligence.
6. Creating a Smart Organization: How to Help YourOrganization Learn.
7. Mapping the Possibilities: Organizing Your Thinkingfor the High-Payoff Idea.
8. Balancing Creativity and Innovation:How You Can Get to the Breakthrough.
9. Challenging Mind-Sets: Getting Rid of theCreativity and Innovation Killers.
10. Driving the Change: What You Can Do to EnsureYour Breakthrough Stays on Course.
11. Working in the Breakthrough Organization:How to Change the Way You Work to Prepare forBreakthrough.
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Clare Segal is a director of The Management Centre. She works extensively with organizations in Europe and the United States on marketing, coaching, and communication skills.
žJennie Thompson, international consultant and former board chair, Resource Alliance, Washington, D.C.
"Fundraisers at every level will find Bernard Ross and Clare Segal's ideas on how to improve their fundraising exciting and stimulating."
Cathlene Williams, Ph.D., senior director, education and research programme, Assiociation of Fundraising Professionals
"As head of the private sector and public affairs service of a major U.N. organization, I need to constantly look for new management and fundraising ideas on how to tackle the major challenges we face to alleviate the suffering of the refugees we care for. This book is full of outstanding ideas on how to improve our day-to-day performance. I have only one piece of advice to give: Do not go to bed tonight without having read this exceptional book!"
Pierre Bernard Le Bas, director of the private sector & public affairs service, UNHCR