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Breakthrough Thinking for Nonprofit Organizations: Creative Strategies for Extraordinary Results

ISBN: 978-0-7879-5569-4
288 pages
October 2002, Jossey-Bass
Breakthrough Thinking for Nonprofit Organizations: Creative Strategies for Extraordinary Results (0787955698) cover image


This groundbreaking book will help nonprofit managers think in new and creative ways about how they define and meet the challenges they face--and how to rise above standard practices to lift their organizations to greater performance levels. Using examples of best practices from innovative organizations in both the corporate and nonprofit worlds, Breakthrough Thinking for Nonprofit Organizations offers a mix of "how-to" advice and case studies that will guide readers on a new road to creativity. This book will fundamentally change the way nonprofit professionals think about how they do their work--and usher in a new era for nonprofits. 

2003 Terry McAdam Book Award Winner http://www.allianceonline.org/publications/mcadam_past_winners_1.page

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Table of Contents

Tables, Figures, and Exhibits.



The Authors.

Introduction: The Change Environment: Why GoodIsn t Good Enough Anymore.

1. Where Are You Starting Your Breakthrough From?Strategic Decisions-Simple Choices.

2. Second Wave Thinking: Moving Toward RadicallyDifferent Performance.

3. Setting Breakthrough Goals: Moving Beyond StretchGoals.

4. Unlocking Potential: The Strategic Role of Creativityand Innovation.

5. Releasing Creativity: Unleashing the Power of YourIntelligence.

6. Creating a Smart Organization: How to Help YourOrganization Learn.

7. Mapping the Possibilities: Organizing Your Thinkingfor the High-Payoff Idea.

8. Balancing Creativity and Innovation:How You Can Get to the Breakthrough.

9. Challenging Mind-Sets: Getting Rid of theCreativity and Innovation Killers.

10. Driving the Change: What You Can Do to EnsureYour Breakthrough Stays on Course.

11. Working in the Breakthrough Organization:How to Change the Way You Work to Prepare forBreakthrough.


Select Breakthrough Thinking Booklist.


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Author Information

Bernard Ross is a director of The Management Centre, the United Kingdom's largest nonprofit management consultancy and training organization. He has worked in nonprofit management for twenty years and has tested his methods with organizations such as Greenpeace, Save the Children, the Red Cross, and others.
Clare Segal is a director of The Management Centre. She works extensively with organizations in Europe and the United States on marketing, coaching, and communication skills.
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"With refreshing insight, they provide specific steps and activities to help your company think truly outside the box." (Stage Directions Magazine, April 2003)

"Ross and Segal provide case studies from a range of countries and settings. What's inspiring and useful is the way they make these examples of creativity and imagination relevant and useful to you."
¾Jennie Thompson, international consultant and former board chair, Resource Alliance, Washington, D.C.
"Fundraisers at every level will find Bernard Ross and Clare Segal's ideas on how to improve their fundraising exciting and stimulating."
— Cathlene Williams, Ph.D., senior director, education and research programme, Assiociation of Fundraising Professionals

"As head of the private sector and public affairs service of a major U.N. organization, I need to constantly look for new management and fundraising ideas on how to tackle the major challenges we face to alleviate the suffering of the refugees we care for. This book is full of outstanding ideas on how to improve our day-to-day performance. I have only one piece of advice to give: Do not go to bed tonight without having read this exceptional book!"
— Pierre Bernard Le Bas, director of the private sector & public affairs service, UNHCR

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