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Understanding the Needs of Donors: The Supply Side of Charitable Giving: New Directions for Philanthropic Fundraising, Number 29

ISBN: 978-0-7879-5636-3
120 pages
October 2001, Jossey-Bass
Understanding the Needs of Donors: The Supply Side of Charitable Giving: New Directions for Philanthropic Fundraising, Number 29 (0787956368) cover image
Examines the relationships between nonprofit organizations and donors. Outlines important steps needed in order to develop successful giving-receiving or gift relationships. Provides a framework for donors to determine comfort levels of giving and illustrates how tax changes influence giving. Proposes a meaningful-action paradigm to better understand why donors give, providing a useful guide for fundraising practice and research. Concludes with a challenge to donors to move from a "checkbook philanthropy" to a "citizenship philanthropy."

This is the 29th issue of the Jossey-Bass series New Directions for Philanthropic Fundraising.

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Editors' Notes (Eugene R. Tempel, Dwight F. Burlingame).

1. The material horizons of philanthropy: New directions for money and motives (Paul G. Schervish).

2. The spiritual horizons of philanthropy: New directions for money and motives (Paul G. Schervish).

3. Financial and psychological determinants of donors' capacity to give (Thomas B. Murphy).

4. One more time: How do you motivate donors? (Donald N. Ritzenhein).

5. The new rules for engaging donors of color: Giving in the twenty-first century (Emmett D. Carson).

6. The public and private persona of philanthropy: The donor challenge (H. Peter Karoff).

Index.
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