Ten Steps to Fundraising Success: Choosing the Right Strategy for Your Organization
October 2001, Jossey-Bass
In Ten Steps to Fundraising Success, two of the country's leading fundraising experts Mal Warwick and Stephen Hitchcock show you how to implement a fundraising strategy that goes beyond simply raising money to meet your organization's financial requirements. Step-by-step, Warwick and Hitchcock show you how to develop a mission-driven fundraising strategy that is based on Warwick's highly successful Five Strategies approach. The workbook and CD-ROM -- which can be used independently or in conjunction with The Five Strategies for Fundraising Success -- offer you the additional advantages of electing and crafting your own strategic plans right on the page, and analyzing the results.
About the Authors.
Introduction: Before You Take Your First Step.
Step One: Assess Your Organization's Current Fundraising Efforts.
Step Two: Assess the Fundraising Strengths and Weaknesses of Your Board Members and Staff.
Step Three: Assemble the Team to Select the Best Fundraising Strategy.
Step Four: Weigh the Costs and Benefits of the Five Strategies for Fundraising Success.
Step Five: Choose the Fundraising Strategy That's Right for Your Organization's Mission.
Step Six: Set Fundraising Goals That Support Your Fundraising Strategy.
Step Seven: Turn Fundraising Goals into Achievable Objectives.
Step Eight: Choose the Right Tactics for Your Fundraising Strategy and Goals.
Step Nine: Create a Master Calendar and Keep on Track.
Step Ten: Measure Your Organization's Progress.
Glossary of Key Terms.
How to Use the CD-ROM.
Stephen Hitchcock is president of Mal Warwick & Associates, Inc. His columns appear regularly in Contributions, and he is a columnist and contributing editor for the newsletter Successful Direct Mail and Telephone Fundraising. Hitchcock is the coauthor of The Hands-On Guide to Fundraising Strategy and Evaluation.
"The book is a wonderful resource for everyone involved in the
fundraising effort, from CEO's to development officers to board
members to donors themselves."
We__Review, the CharityChannel.com
"Warwick's book focuses on the bigger picture and challenges
nonprofit leaders and development officers to re-examine the
fundraising approach their organization has relied on in the past.
If you're up to the Warwick challenge, Five Strategies will provide
you with a wealth of information and resources to find the best
fundraising strategy for your organization."
Philanthropy News Digest
"Offers five guideposts to establishing a fund-raising office
that won't waste its energies."
The Chronicle of Philanthropy
"The Five Strategies for Fundraising Success offers a
fresh and realistic way not only to analyze and evaluate your fund
raising program, but it provides a blueprint as well to help you
squeeze every penny of potential from you efforts."
"Mal Warwick shows nonprofit executives how to take the lessons
of the 'real business' world and apply them to the nonprofit
sector. . . . He offers a pragmatic, no-nonsense, businesslike
approach to the big business of asking for money."
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Ten Steps to Fundraising Success: Choosing the Right Strategy for Your Organization (US $45.50)
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