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Creativity at Work: Developing the Right Practices to Make Innovation Happen

ISBN: 978-0-7879-5725-4
240 pages
August 2002, Jossey-Bass
Creativity at Work: Developing the Right Practices to Make Innovation Happen (0787957259) cover image


Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to:
  • Understand the creative preferences of organizations, departments, work groups, and individuals
  • Identify and compare the different creativity profiles that describe specific purposes, practices, and people
  • Produce the desired results by developing the right practices
  • Blend creativity practices to meet the complex needs that characterize most work situations to develop required creative abilities in a team and in oneself
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Table of Contents

Series Foreword.


1. The Creativity Map: Discovering Your Best Practices for Creativity at Work.

2. Assessing Your Creativity Situation: Mapping Where You Are and Where You Need to Go.

3. Imagine Practices: Breakthrough Creativity Through Jump-Starting and Forecasting.

4. Invest Practices: Profitable Creativity Through Partnering and Portfolios.

5. Improve Practices: Incremental Creativity Through Modular Design and Development and Process Improvement Systems.

6. Incubate Practices: Sustainable Creativity Through Talent Scouting and Idea Spaces.

7. Putting It Together: Guiding, Managing, and Integrating Creativity.


Additional Resources and Readings.

The Authors.

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Author Information

Jeff DeGraff is professor of executive education at the University of Michigan Business School, where he teaches courses on creativity, innovation and change leadership, strategy, and organizational development. A founding partner of the Wholonics Leadership Group, a consulting firm specializing in value creation through innovation and change, he has consulted, taught, and lectured at leading firms around the world.
Katherine A. Lawrence is currently completing a Ph.D. in organizational behavior at the University of Michigan Business School. Her research interests include creativity, improvisation, managerial initiative, and learning, inspired by past work experience in filmmaking and educational technology.
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“…the well presented ideas are relevant to us all…”(Professional Manager, January 2003)

"Jeff DeGraff is among the most creative thinkers on business today. The great benefit of Creativity at Work is that it actually sets out a framework and process for achieving innovation and applying it in real business contexts. This is great news for the rest of us who have an acute need to foster innovation in our enterprises."
— Tom Glocer, CEO, Reuters Group

"Creativity at Work challenges the assumption that creativity is a random act of inspiration. The practices, profiles and tools provide insight for individuals and organizations alike to chart their own course to a more creative future."
— Mark E. Jones, director, Leadership and Workforce Development, Pfizer Global Research and Development

"Here, at last, is a legible roadmap for the innovation journey. This is the book that can lead managers and executives to the spot marked, 'You are here,' as well as provide solid tools and practical advice for moving forward."
— Michael Thompson, chair, Department of Organizational Leadership and Strategy, Marriott School, Brigham Young University

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Related Websites / Extra

Creativity at Work Web SiteLearn more about Creativity at Work, authors Jeff DeGraff and Katherine A. Lawrence, and try a free creativity assessment.
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Creativity at Work: Developing the Right Practices to Make Innovation Happen (US $29.95)

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