 Higher Education as Competetive Enterprise: When Markets Matter: New Directions for Institutional Research, No. 111
ISBN: 978-0-7879-5795-7
Paperback
100 pages
October 2001, Jossey-Bass
US $29.00
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AUTHORS' NOTES (Robert Zemsky, Susan Shaman, Daniel B. Shapiro).
1. Revenue: This chapter discusses how the pursuit of revenue accelerated the shift from institutional to market perspectives across U.S. institutions of higher education.
2. Segments: This chapter introduces the authors' market taxonomy, which serves as a tool for reflecting the structure of the market for undergraduate education.
3. Contours: Touring across the various market segments, this chapter demonstrates how faculty salaries, faculty-student ratios, use of part-time faculty, and student choice follow the ordering of the market.
4. Results: This chapter discusses the way in which the Collegiate Results Instrument measures collegiate outcomes.
5. Choices: This chapter recounts how the Collegiate Results Instrument became a tool for helping high school juniors and seniors make well-informed college choices.
6. Work Plans: This chapter provides a set of rules and tools for helping institutional leaders and researchers succeed at being market smart in order to remain mission centered.
APPENDIX.
REFERENCES.
INDEX.
1. Revenue: This chapter discusses how the pursuit of revenue accelerated the shift from institutional to market perspectives across U.S. institutions of higher education.
2. Segments: This chapter introduces the authors' market taxonomy, which serves as a tool for reflecting the structure of the market for undergraduate education.
3. Contours: Touring across the various market segments, this chapter demonstrates how faculty salaries, faculty-student ratios, use of part-time faculty, and student choice follow the ordering of the market.
4. Results: This chapter discusses the way in which the Collegiate Results Instrument measures collegiate outcomes.
5. Choices: This chapter recounts how the Collegiate Results Instrument became a tool for helping high school juniors and seniors make well-informed college choices.
6. Work Plans: This chapter provides a set of rules and tools for helping institutional leaders and researchers succeed at being market smart in order to remain mission centered.
APPENDIX.
REFERENCES.
INDEX.
