 Direct and Interactive Marketing: New Techniques for Fundraising Success: New Directions for Philanthropic Fundraising, No. 33
ISBN: 978-0-7879-5832-9
Paperback
98 pages
August 2002, Jossey-Bass
US $29.00
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Editor's Notes (Adrian Sargeant).
1. Between a rock and a hard place: The Data Protection Act of 1998 and U.K. fundraising practice (Stephen Lee).
2. Getting ahead of the curve with integrated fundraising (Mal Warwick).
3. Fundraising on the Web: Opportunity or hype? (Adrian Sargeant).
4. Cultivating on-line donor relationships through e-mail technology (Merritt J. Olsen, Matthew M. Frazier).
5. Is the donor pyramid dead? (Tony Elischer).
6. The rise-and fall?-of face-to-face fundraising in the United Kingdom (Elaine Jay).
Index.
