ABCs of e-Learning: Reaping the Benefits and Avoiding the Pitfalls
May 2002, Pfeiffer
Foreword by: Mel Silberman.
Introduction: Getting on the e-Learning Highway.
PART ONE: THE CHALLENGE TO GET IT RIGHT: E-LEARNING FUNDAMENTALS.
1. Key Concepts and Terms.
Four Types of e-Learning.
What s in a Name?
Choosing Your Route.
Making a Determination.
The Secret Is in the Blend.
It s Not that Simple.
2. Rewards and Risks.
Putting Yourself into the Driver s Seat.
How to Fail.
Meeting the Challenges.
Three Parting Tips.
3. Lessons from the Trenches.
Law and B-Schools.
Business and Industry.
A Glimpse Forward and Back.
PART TWO: TAKING THE CHALLENGE: FRAMEWORKS FOR SUCCESS.
4. The Big Picture: Approaches to Project Management.
Two Project Management Approaches.
A Seventeen-Step Work Plan.
Components of a Convincing Proposal.
Elements of a Comprehensive Development Plan.
Ten Quick Tips for Project Quality and Success.
The Tasks Ahead.
5. Assessment and Analysis: Gauging Your Organization s Readiness.
A Five-Question Simplified Assessment.
A Quick Force-Field Analysis.
The Comprehensive Approach.
6. Spotlight on Learning: Frameworks for Design and Development.
What Is Learning?
Learning Styles and e-Learning.
Gagne on Learning.
Five Stages of e-Learning.
Engaging the Learner to Make Learning Stick.
Other Design and Development Issues.
Facilitating the Process.
A Final Thought.
7. Decision Making Step by Step: Selecting Courses and Vendors.
A Question of Priorities.
Making the Decision, Step by Step.
Application and Adaptation.
8. Virtual Classrooms: Delivering Courses Online.
From Access to Development, Step by Step.
A New Role for Instructors.
Conclusions About Online Delivery.
9. Champions: Strategies for Leading the Change.
Getting the Most from Consultants.
Who Is Doing What?
10. Value Added and Proven: Measuring and Improving Programs.
Issues with Evaluation.
Areas to Evaluate.
Validation of the Benchmarks.
Four-Level Evaluation Framework.
Four Target Groups for Evaluation.
Resources for More Information About Evaluation.
11. The View from Where We Are: e-Learning Today and Tomorrow.
Examples to Stir Us.
If You Had a Hammer.
Goin to Kansas, Here I Come.
"It deserves the praise granted by such notable practitioners as William Horton." (Technical Communication, May 2003)
"ABCs of e-Learning is a comprehensive, practical and ultimately usable book." (Training Magazine, January 2003)"This is a great book to get multiple perspectives on the ever-changing field of e-learning. It addresses both the tough challenges and key decisions that organizations will have to face on the road to e-learning." -- Elliott Masie, The MASIE Center
"The ABCs of e-Learning is the life vest, secret decoder ring, and rocket backpack you need before embarking on your e-learning adventure. You'd have to read a dozen other books to get all the tips, critical facts, and wisdom packed into this slender volume." --William Horton, William Horton Consulting
"You can't find a better introduction to e-learning than this clearly written, user-friendly book. Brooks Broadbent deserves our gratitude for sharing his considerable e-learning wisdom with us." --Mel Silberman, Active Training/People Smart, and author of 101 Ways to Make Meetings Work, 101Ways to Make Training Active, Active Training, and Twenty Active Training Programs
"What a great book to get you off on the right foot for e-Learning! I found it easy to read, eminently practical and filled with good sense and useful tools. It confirms a lot of what I have experienced in creating e-learning and offers the kind o f warnings I wish others would make. I will recommend the ABC's of e-Learning to my students and clients" --Harold D. Stolovitch, emeritus professor, Universite de Montreal, clinical professor, University of Southern California, and principal, Harold D. Stolovitch & Associates Learning & Performance Solutions
"Not only about the nebulous term e-learning, but also driven from the perspective of the e-learner in person! I'd recommend the ABCs of e-Learning to anyone who knows that developing successful learning is much less about technology and much more about strong, clear, and sensitive human intervention." --Gilly Salmon, Open University Business School, author of E-moderating
"e-Learning is a survival skill for knowledge-driven organizations but it remains a mystery to many functional managers, HR executives, and trainers. Brooke Broadbrent's well thought-out and thorough book describes e-Learning from multiple perspectives, demonstrating its value and how to achieve it. If you want to understand what all the shouting is about, The ABCs of e-Learning is the simple way to get it." --Jay Cross, CEO, Internet Time Group, CEO, eLearning Forum
"The ABCs of e-Learning is filled with lessons learned from actual implementations, facts, definitions, and examples of a wide range of e-learning activities. Brooke has included a discussion and examples of informal as well as formal e-learning, and that alone should be enough to make this book stand out. Her discussion of blended learning is also pertinent and useful. If you are going to buy one book on e-learning. This is the one!" --Kevin Wheeler, president, Global Learning Resources Forum
"The author exhibits a combination of objectivity and the ability to write lucidly without the crutch of jargon and buzzwords. Both are welcome. E-learning has been damaged by hype." --Bill Ellet, editor, Training Media Review
"A must read for anyone working with e-learning or considering it. E-learning is part of the self-service model that business is moving to. Fits the style of today's management and individual behaviors." --Robert Gunn, group chief operating officer, Royal & Sun Alliance Insurance Group plc, Worldwide Operations