ARTHUR M. FREEDMAN is director of OD and HRM masters degree programs at American University's School of Public Affairs. He is a past recipient of the American Psychological Association's RHR International Award for Excellence in Consulting Psychology and the past president of the Society of Psychologist in Management. RICHARD E. ZACKRISON is the founder of Effectiveness Consulting International, and the primary designer and senior trainer for the organization's consultant training program. In 1999 his work with Zimbabwe's National Breweries earned him the OD Institute's award for Distinguished OD Application Worldwide.