The Seven Faces of Philanthropy : A New Approach to Cultivating Major Donors
November 2001, Jossey-Bass
Karen Maru File is associate professor of marketing at the University of Connecticut at Stamford. Her long-term research interests include global wealth, professional services marketing and philanthropy, interests which lead to her collaboration with Russ Alan Prince and Prince & Associates.
Peter M. Weisbaum, Esq., vice president, advanced business and estate planning, National Life Insurance Company
"Not only provides a thorough analysis of the many factors that influence funders, but also valuable insights into how one develops strategic approaches toward building long-term relationships with significant funders."
William H. Meadows III, director, Centennial Campaign, Sierra Club
"Expands the reader's knowledge of why people give and how they can be approached and enfolded into an ongoing donor constituency. This book is a vital addition to the concepts and practice of major gift fund raising."
Joseph R. Mixer, Ph.D., author of Principles of Professional Fundraising
"An information-packed text that will help practitioners to understand the different needs, different wants, and different response mechanisms of their gift markets. An essential guide to market behavior patterns."
Henry A. Rosso, CFRE (Ret.) author of Achieving Excellence in Fund Raising
"Fund raisers, legal advisors, and financial advisors must communicate value in terms most appropriate to the individual philanthropic personality. . . . required reading because it enables the reader to meet that challenge."
F. Lewis Carlisle, manager, philanthropic services, Kidder, Peabody & Co., Inc.