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Fundraising & Grantsmanship
 Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money, 2nd Edition
ISBN: 978-0-7879-6089-6
Hardcover
384 pages
August 2002, Jossey-Bass
US $40.00
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Foreword (Jennie Thompson).
Preface to the Second Edition.
Acknowledgments.
The Author.
1. Much More Than Raising Money.
2. Proud to Be a Fundraiser.
3. The Essence of Good Fundraising.
4. The Vital Ingredients for Success.
5. Understanding Your Donors.
6. Learning from Recent Research.
7. Avoiding Common Errors and Pitfalls.
8. Building Better Friendships Through Marketing.
9. Making and Keeping Friends.
10. Keeping in Touch with Your Donors.
11. Creative Approaches to Relationship Building.
12. Bequest Marketing: The Last Great Fundraising Opportunity.
13. Keeping Up with Change.
14. Fundraising for the Twenty-First Century.
Glossary.
Bibliography.
Index.
Preface to the Second Edition.
Acknowledgments.
The Author.
1. Much More Than Raising Money.
2. Proud to Be a Fundraiser.
3. The Essence of Good Fundraising.
4. The Vital Ingredients for Success.
5. Understanding Your Donors.
6. Learning from Recent Research.
7. Avoiding Common Errors and Pitfalls.
8. Building Better Friendships Through Marketing.
9. Making and Keeping Friends.
10. Keeping in Touch with Your Donors.
11. Creative Approaches to Relationship Building.
12. Bequest Marketing: The Last Great Fundraising Opportunity.
13. Keeping Up with Change.
14. Fundraising for the Twenty-First Century.
Glossary.
Bibliography.
Index.
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Buy Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money, 2nd Edition
(List Price: US $40.00)
with The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships (List Price = US $19.95) Cannot be combined with any other offers. Learn more. |
