Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money, 2nd Edition
August 2002, Jossey-Bass
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- Implement creative approaches to relationship-building fundraising
- Avoid common fundraising errors and pitfalls
- Apply the vital ingredients for fundraising success
- Build good relationships through marketing
- Achieve a greater understanding of their donors
- Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more.
- Prepare for the challenges of twenty-first century fundraising
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Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money, 2nd Edition (US $44.00)
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