Join a Business & Economics Mailing List.
Exclusive offers, news and more.
More From This Series
More By These Authors
 Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation
ISBN: 978-0-7879-6156-5
Hardcover
208 pages
May 2003, Jossey-Bass
US $32.95
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability.
View Most Recent Edition of This Title
Other Available Formats: Adobe E-Book
|
Instructors may request an evaluation copy for this title.
|
Preface
1. Competing Through Services
2. Creating a Service Advantage
3. Service Maintenance: Removing Things Gone Wrong
4. Improving Service Performance: Adding Things Gone Right
5. Service Innovation
6. Lead the Way
Appendix: The IKEA Saga
Notes
The Authors
Index
