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Meeting the Collaboration Challenge Workbook: Developing Strategic Alliances Between Nonprofit Organizations and Businesses

ISBN: 978-0-7879-6231-9
96 pages
May 2002, Jossey-Bass
Meeting the Collaboration Challenge Workbook: Developing Strategic Alliances Between Nonprofit Organizations and Businesses (0787962317) cover image


In his award-winning book The Collaboration Challenge, James E. Austin demonstrated how nonprofits and businesses can succeed through strategic alliances. Now, in Meeting the Collaboration Challenge, the Drucker Foundation provides specific guidance to help nonprofits of every size put collaboration into practice. This workbook, its companion videotape, and The Collaboration Challenge help your nonprofit organization further its mission through strategic alliances with businesses.
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Table of Contents

Introduction: Leading Beyond the Walls (James E. Austin and Frances Hesselbein).


Using This Workbook and Related Resources.

Relationships Between Nonprofit Organizations and Businesses.

Process Options for Building Understanding.

PHASE 1: Prepare Your Nonprofit Organization to Meet the Collaboration Challenge.

Process Options for Preparing Your Organization.

WORKSHEET 1: Identify Assets and Capabilities Your Nonprofit Might Provide in Alliances.

WORKSHEET 2: Determine Benefits Your Nonprofit Might Seek in Alliances.

WORKSHEET 3: Review Your Nonprofit's Strategic Goals and Readiness for Developing Alliances.

WORKSHEET 4: Delegate Responsibilities for Guiding Alliance Development.

WORKSHEET 5: List Your Nonprofit's Current Relationships with Businesses.

PHASE 2: Plan Your Nonprofit Organization's Strategic Alliances with Businesses.

Process Options for Planning Alliances.

WORKSHEET 6: Map Your Nonprofit's Business Relationships on the Collaboration Continuum.

WORKSHEET 7: Research Each Potential Alliance to Assess Strategic Fit and Opportunities.

WORKSHEET 8: Identify Other Businesses with Which Your Nonprofit Might Create Alliances.

WORKSHEET 9: Design a Marketing Approach for Each Potential Alliance.

PHASE 3: Develop Strategic Alliances with Businesses.

Process Options for Developing Alliances.

WORKSHEET 10: Develop the Purpose and Fit Statement for Each Alliance.

WORKSHEET 11: Develop the Management Plan for Each Alliance.

PHASE 4: Renew Your Nonprofit Organization's Strategic Alliances with Businesses.

Process Options for Alliance Appraisal and Renewal.

WORKSHEET 12: Prepare for Alliance Appraisal.

WORKSHEET 13: Update Your Nonprofit's Operating Plan.

WORKSHEET 14: Review Your Nonprofit's Portfolio of Alliances.


Appendix A: Definition of Terms.

Appendix B: The Seven C's: Questions for Partners.

Appendix C: Factors Influencing the Success of Collaboration.

Appendix D: Nonprofit Policies for Alliances with Businesses.

Appendix E: Alliance Examples in Meeting the Collaboration Challenge Video.

Appendix F: Additional Resources.

About the Drucker Foundation.

Customer Feedback Form.
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Author Information

The Peter F. Drucker Foundation for Nonprofit Management, founded in 1990, takes its name and inspiration from the acknowledged father of modern management. By providing educational opportunities and resources, the foundation furthers its mission "to lead social sector organizations toward excellence in performance." To realize its vision for the next ten years, the Drucker Foundation will bring together the best leadership and management voices from across the world with a focus on providing social sector organizations with the ideas and tools that enable them to better serve their customers and communities.
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"The workbook is a valuable read for any budding social entrepreneur and it is a wonderful companion to the book."
--Richard Steckel, AddVenture Network, Inc.

Praise for The Collaboration Challenge

"Austin has performed a valuable service for nonprofit organizations and their corporate partners by illuminating the dynamics of successful relationships. His useful book deserves to be widely read by leaders in both sectors concerned about increasing the effectiveness of their social action agenda."
--Rosabeth Moss Kanter, Harvard Business School, author of World Class and Rosabeth Moss Kanter on the Frontiers of Management

"The entire nonprofit sector has been searching for the expertise and tools this book provides. Nothing else like it exists."
--Bill Shore, executive director of Share-Our-Strength and author of The Cathedral Within and Revolution of the Heart

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Related Websites / Extra

The Jossey-Bass/Drucker Foundation Partnership siteBrowse the full catalog of Drucker products with Jossey-Bass.
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Related Titles

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