 Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
ISBN: 978-0-7879-6255-5
Hardcover
320 pages
October 2002, Jossey-Bass
US $29.95
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Audio Interview with Michael DunnListen to an interview with Michael Dunn, recorded for SkyRadio. The interview is in a PC-compatible WindowsMedia format.
