 Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
ISBN: 978-0-7879-6255-5
Hardcover
320 pages
October 2002, Jossey-Bass
US $29.95
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“…This book is highly recommended for all forward-thinking executives—and those aiming to join that group.” (The Journal of Product & Brand Management, vol. 14, no. 3, 2005)
