 Customer Loyalty: How to Earn It, How to Keep It, New and Revised Edition
ISBN: 978-0-7879-6388-0
Paperback
272 pages
October 2002, Jossey-Bass
US $22.95
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Jill Griffin is an internationally published author, business consultant, and speaker. As president of the Griffin Group in Austin, Texas, she speaks to and consults with businesses of all sizes, from Fortune 500 companies to law firms and small banks. She is coauthor of Customer WinBack (Jossey-Bass), deemed one of the thirty best business books of 2002 by Soundview Executive Book Summaries.
