 Brand Asset Management: Driving Profitable Growth Through Your Brands
ISBN: 978-0-7879-6394-1
Paperback
288 pages
September 2002, Jossey-Bass
US $19.95
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The paperback version of the book that shows how to turn a brand into a company's most valuable asset.
- Walks readers through the eleven steps needed to begin managing a brand.
- Presents tested ways to assess and use your brand to better develop, sell, price, and market your products and services.
- A hands-on guide that includes extensive case studies and worksheets
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Buy Brand Asset Management: Driving Profitable Growth Through Your Brands
(List Price: US $19.95)
with Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth (List Price = US $29.95) Cannot be combined with any other offers. Learn more. |
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