 Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition
ISBN: 978-0-7879-6419-1
Paperback
304 pages
October 2002, Jossey-Bass
US $29.95
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 1-2 days delivery time for paperbacks, and 3-5 days for hardcovers. The book is not returnable.
|
Alan R. Andreasen is professor of marketing at the McDonough School of Business at Georgetown University and executive director of the Social Marketing Institute. He is a past president of the Association for Consumer Research. Andreasen is the author or editor of numerous books, including Ethics and Social Marketing (2001), Strategic Marketing in Nonprofit Organizations (6th ed. with P. Kotler, 2003), and Marketing Social Change (Jossey-Bass, 1995).
More By This Author
Buy Both and Save 20%!
 |
+ |  |
Buy Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition
(List Price: US $29.95)
with Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment (List Price = US $45.00) Cannot be combined with any other offers. Learn more. |
