The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counselors, and Clinicians
February 2003, Jossey-Bass
PART ONE: INTRODUCTION.
1. The Emergence and Evolution of the Social Norms Approach to Substance Abuse Prevention (H. Wesley Perkins).
PART TWO: CASE STUDIES OF COLLEGE EXPERIMENTS TO REDUCE ALCOHOL ABUSE.
2. The Northern Illinois University Experiment: A Longitudinal Case Study of the Social Norms Approach (Michael P. Haines, Gregory P. Barker).
3. The Hobart and William Smith Colleges Experiment: A Synergistic Social Norms Approach Using Print, Electronic Media, and Curriculum Infusion to Reduce Collegiate Problem Drinking (H. Wesley Perkins, David W. Craig).
4. The University of Arizona’s Campus Health Social Norms Media Campaign (Koreen Johannessen, Peggy Glider).
5. Applying the Social Norms Model to Universal and Indicated Alcohol Interventions at Western Washington University (Patricia M. Fabiano).
6. The Rowan University Social Norms Project (Linda R. Jeffrey, Pamela Negro, DeMond S. Miller, John D. Frisone).
7. The Small Groups Norms-Challenging Model: Social Norms Interventions with Targeted High-Risk Groups (Je anne M. Far, John A. Miller).
PART THREE: EXPANDING SOCIAL NORMS INTERVENTIONS TO OTHER COLLEGE STUDENT APPLICATIONS.
8. Perceptions, Norms, and Tobacco Use of College Residence Hall Freshmen: Evaluation of a Social Norms Marketing Intervention (Linda C. Hancock, Neil W. Henry).
9. A Social Norms Approach to Building Campus Support for Policy Change (William DeJong).
PART FOUR: YOUNG ADULTS AND SOCIAL NORMS WORK BEYOND THE CAMPUS.
10. Misperceptions of Peer Alcohol Norms in a Statewide Survey of Young Adults (Jeffrey W. Linkenbach, H. Wesley Perkins).
11. The Montana Model: Development and Overview of a Seven-Step Process for Implementing Macro-Level Social Norms Campaigns (Jeffrey W. Linkenbach).
PART FIVE: THE SOCIAL NORMS APPROACH IN MIDDLE AND HIGH SCHOOL POPULATIONS.
12. The Imaginary Lives of Peers: Patterns of Substance Use and Misperceptions of Norms Among Secondary School Students (H. Wesley Perkins, David W. Craig).
13. MOST of Us Are Tobacco Free: An Eight-Month Social Norms Campaign Reducing Youth Initiation of Smoking in Montana (Jeffrey W. Linkenbach, H. Wesley Perkins).
14. Using Social Norms to Reduce Alcohol and Tobacco Use in Two Midwestern High Schools (Michael P. Haines, Gregory P. Barker, Richard Rice).
PART SIX: FURTHER APPLICATIONS AND CHALLENGES FOR THE SOCIAL NORMS MODEL IN PROMOTING HEALTH AND WELL-BEING.
15. Parents’ Perceptions of Parenting Norms: Using the Social Norms Approach to Reinforce Effective Parenting (Jeffrey W. Linkenbach, H. Wesley Perkins, William DeJong).
16. Applications of Social Norms Theory to Other Health and Social Justice Issues (Alan David Berkowitz).
17. The Promise and Challenge of Future Work Using the Social Norms Model (H. Wesley Perkins).
About the Editor.
About the Contributors.
— Richard H. Hersh, president, Trinity College, Hartford, Connecticut
" book is a compendium of applications and cutting-edge findings
for a promising new approach to campus alcohol abuse prevention. It
is essential reading for student personnel administrators in
college mental health, fraternity and sorority affairs, and alcohol
and other drug abuse counseling."
— Phillip W. Meilman, director, Counseling and Psychological Services, Courtesy Professor of Human Development and associate professor of psychology in Clinical Psychiatry, Cornell University
"At last, a compendium of social norms information that
addresses both the theory and practice of employing this model in
higher and secondary education. This social norms handbook for
educators, counselors, and clinicians succinctly prepares these
professionals to act on high-risk student behavior rather than
react to it."
& mdash; Robert J. Chapman, coordinator, AOD Program and associate faculty, clinical and counseling psychology, La Salle University
"Social norms pioneer Wes Perkins has assembled the country's
leading theorists and practitioners to create the most
comprehensive guide available in this cutting-edge field."
— Timothy C. Marchell, director of alcohol policy initiatives, Cornell University
"High-risk drinking and its consequences continue to plague
those of us in higher education administration. If five years from
now we are still chasing our tails ineffectually because we haven't
put the empirically based strategies outlined in this book into
practice on our campuses— then shame on us."
— Ray Schwarz, associate vice president for student affairs, State University of New York, College at New Paltz
"In my community, multiple efforts to reduce underage drinking
accomplished little more than dividing it between those who believe
in an abstinence-only approach, and those who believe in a
risk-reduction approach. When I began to introduce the social norm
theory, I found a new sense of hope that there may finally be
something that we could do, as a community, to make progress on
this important issue. From the students themselves, to the parents
and teachers, our community is uniting behind the positive,
nonmoralistic and noncoercive approach found in this book."
— Lisa Stone, MD, vice-chairman, Board of Health, member, Drug and Alcohol Prevention Advisory Coalition, Wellesley, Massachusetts, and parent of three teenagers
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