WILEY

KNOWLEDGE FOR GENERATIONS

WILEY - KNOWLEDGE FOR GENERATIONS

United States Change Location

cart.gif CART |  MY ACCOUNT |  CONTACT US |  HELP    
Cover image for product 078796462X
Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization
ISBN: 978-0-7879-6462-7
Hardcover
432 pages
December 2002, Jossey-Bass
US $52.00 Add to Cart

This price is valid for United States. Change location to view local pricing and availability.

Other Available Formats: Adobe E-Book
  • Description
  • Table of Contents
  • Author Information
  • Reviews
  • Related Websites
Successful business alliances today are critical to the competitive advantage of many companies. Mastering Alliance Strategy presents state-of-the-art thinking and practices for using partnerships effectively. This essential resource will help you understand and use alliances better, whether you are a new or seasoned alliance professional, a business-development specialist, a line manager, or a top executive. The authors argue that the secrets to success lie not solely in the intricacies of a deal but also in the strategy and organization behind the deal. They draw ideas and tools from years of research and reporting on four elements that are key to an effective alliance strategy:
* Designing the alliance and crafting the agreement
* Managing the alliance after it is launched
* Leveraging a constellation of alliances
* Building an internal alliance capability