“Business decision making is a process too important to be delegated. This book provides general managers with a powerful framework, in accessible language, allowing them to understand, analyze, and make firm value-creating decisions for their corporations.”
—Joao Luis Barroso, vice president, Portugal Telecom, Brazil

“M. P. and Vikram boil down thirty years of teaching executives the subject of finance into an easy-to-read overview. This book is ideal for someone ready to transform their finance understanding from a point of unconnected concepts into a fundamental framework of finance.”
—Mark Lund, Procter and Gamble Research & Development

“This is ‘must know’ stuff for leaders stepping into the realm of corporate decision making. M. P. Narayanan lays out a crystal-clear framework that I used to substantially improve project selection and strategy reviews.”
—Don McMonagle, former astronaut and director of strategy and development, Pratt & Whitney Space Propulsion

“M. P. Narayanan uses his engineering background to create an educational ex perience that might be called ‘Applied Finance.’ The book does not bog down the reader with financial theories, but rather uses the context of real business situations to bring to light the appropriate application of finance principles.”
—David C. Poirier, graduate, University of Michigan Executive MBA Class of 2003 graduate